Netflix and SA Tourism have reportedly agreed to explore “joint opportunities” that “benefit both organisations to showcase stories made in South Africa” to the rest off the world.
According to Good Things Guy, the new development will allow exploration and collaboration on projects both in South Africa and in key source markets that drive international arrivals.
Netflix stories provide a global platform to showcase South Africa to the world through content made in South Africa to be watched by the world.
“As we continue to lure the world to our beautiful country in these trying times, we have to look at non-traditional tourism partnerships as a source of driving arrivals,” Sisa Ntshona, CEO at SA Tourism was quoted as saying by Biz Community.
“Netflix reaches millions of eyeballs globally, and by working closely with Netflix, we are able to latch onto a massive opportunity to influence the audience to think more closely about South Africa and thus convincing them to visit our country,” she said.
Picture: Cape Town Etc gallery