ABOUT THE MAGAZINE
Cape Town Etc is passionate about all things Cape Town. In its print form, the magazine is a stunning guide to all that is exciting, new, fun and memorable about this amazing destination. It brings to life the entire Western Cape region, and is created with visitors in mind. Led by a team who love all that their city has to offer, it delivers the best of The Cape for those who are about to experience the wonders of The Mother City. Every issue includes information on food and drink, arts and culture, entertainment, events, shopping, accommodation, adventure, the great outdoors and much more.
We love Cape Town just as much online as we do in print. In fact, our digital properties have the added appeal of reaching Capetonians, as well as travellers the world over. With more than 4-million visitors to our website and social media channels each month, we are the largest Cape Town focused website in South Africa. We believe in showing you everything Cape Town has to offer, and this includes the news making headlines in the Mother City, the Western Cape and around the world.
Cape Town Etc magazine is published three times a year – in February, June and October. We print 11,500 copies. It is distributed to rooms, public spaces and foyers in more than 200 hotels throughout South Africa, including game reserves and tourist centres. Cape Town International Airport, Tambo International Airport and Lanseria Airport lounges carry the magazine, as well as Emirates first, business and economy flights from Dubai to Cape Town; and Lufthansa first, business and economy flights from Munich to Cape Town.
ABOUT OUR READERS
Cape Town Etc magazine reaches a discerning, upscale audience of international and South African upscale travelers, who are visiting the Western Cape, with a Living Standards Measure (LSM) rating of 7-10. Online, we’re more regionally and locally focused, sharing all that matters to a largely Capetonian, female-first readership, also with a higher than average LSM.
Our weekly newsletter highlights our favourite stories and upcoming weekend events, to a dedicated group of 10,000 + Subscribers.
*These numbers change/increase regularly; check online for regular updates or contact us for further information.
Cape Town Etc, is proud to be a flagship publication of Highbury Media, one of the largest independent magazine publishers in South Africa with an established track record in creating world-class content for print and digital media. www.highburymedia.co.za