It’s winter, we’re in the Mother City and we’re locked in. You probably want to be cosy during this time and who could blame you? The pandemic has removed the desire for tight and uncomfortable clothing. But we’re also afraid to go to the stores. And then there are small businesses that we want to help. There’s a way to navigate all of these dreams. In the Mother City particularly, there is a myriad of creative fashion designers, movers and shakers who are giving us the best online options to intertwine our comfort and local fashion desires.
Loskop
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Loskop is the Capetonian brand you need to know about. Sustainable, focused on kindness positivity, and all of these are threaded into their clothing. Who wouldn’t want to wear positivity?
They’ve got a gorgeous his and hers unisex collection for jumper sets that are the epitome of comfort and aesthetic.
Their women’s wear hoodies and cropped sweatshirts are also particularly pastel perfect.
Instagram: @loskop_za
Website: loskopza.com
Baked Collection
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Baked goods are reimagined thanks to the Cape Town-based online store.
For cute jumper sets or knitted sets, you can lounge lavishly knowing you’re a part of the Baked Goods.
Heads up, the Lunar Collection just dropped.
Instagram: @bakedcollection
Website: bakedonline.co.za
Peyton Cole
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All the Cape Town based store’s items are made to order, which means you can change the colours of your cosy picks if you want to! The Autumn Winter Vibes and Cosy Vibes drops are sure to make this grey season brighter or minimalist if that’s what you’re after.
They also have a brother brand, Peyton Cole menswear.
Instagram: @peytoncole.co.za
Website: peytoncole.co.za
Coco&Miles
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The Milnerton-based store has offered everything from Kaftans to rich and gorgeous headbands. But for this winter it’s their lounge wear collection that will have you ready to take on the world.. from your couch kingdom of course.
Their Teddy Tracksuits are adorable and I would like several in every shade.
And for when you feel like adventuring out into the world again (and when we can) the teddy coat has quite literally got you covered.
Instagram: @coco_and_miles
Website: cocoandmiles.online
Street Lines
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Street Lines is one of the most ethical stores you’ll find in the Mother City. Their clothing has a deep elegance about it, sewn with responsibility. And they’re bringing those elements to their comfiest collection.
Instagram: @streelines_cpt
Website: streetlines.co.za
Maria and Regina
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Maria and Regina is “for the stylish plus size woman who won’t compromise style”. The vanilla, coffee and cappuccino tracksuits are everything softly stunning.
Instagram: @Mariaandregina
Website: Mariaandregina
Although the location of Maria and Regina is somewhat mysterious, we feel everyone in the Mother City should know about the SA online plus-sized focused store that ships all over the country.
Innerp
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What is chilling in comfort without inner peace? Innerp brings the mother city the ultimate chill for this Winter in the best way, made calmly in Cape Town.
Their peaceful chilling pre-orders are open now, so hop on their website to find your next calm love.
Instagram: @innerp_brand
Website: Innerp.com
Elevar SA
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The proudly South African online store prides itself as offering luxury lounge wear. The matching sets are perfect for chilling under the sheets, or heading out into the streets.
But what else is lovely about this store is that they offer you sets for the in between days. Where it’s a bit frosty but could also go from 0-100 real quick in terms of temperature. Comfy bottoms and a cropped T, or a hoodie and soft, baggy shorts ? They’ve got you bestie.
Instagram: @elevar_sa
Website: elevarsa.com
Why are you still here? Head on over to their stores!
Picture: Instagram @loskop_za