Zeitgeist translates as “Spirit of Time” and the Zeitgeist brand philosophy is to absorb the essence of interconnectedness that the Zeit Geist movement portrays and through that reflect the dominant global influences of streetwear, catwalk, culture, music and art of our time.
Based in Cape Town South Africa, the Zeitgeist brand was launched by design innovator Maxine Ginsberg and her dedicated team to take streetwear for men to the cutting edge and beyond. Maxine is the founder and owner of the company and her family has been involved in the South African Fashion Industry since 1905.
Original design and constant innovation is very important and capsule collections are done and updated all the time using the best in internationally sourced fabrics and trims. Production runs are limited to maintain exclusivity and to allow new stock to be introduced continuously so that the collection refreshes several times within a season. Zeitgeist regularly takes part in fashion showcase like South African Menswear Week.
The brand has through its strong online presence created a dedicated following of fans including celebrities, models and musicians. Zeitgeist is primarily aimed at men but due to high demand the collection has unisex pieces that also cater for women and a ladieswear range is being launched in the near future. The Zeitgeist customer is not a fashion follower but rather a first adopter and as such a free thinker that knows exactly what he wants and definitely not part of the pack.
Zeitgeist manufactures all garments within a 75km radius of their headquarters in Cape Town South Africa. This enables factory workers to stay employed and retain skill sets in an industry that has lost over 85 000 jobs to imports in the last 10 years. In many instances the workers are sole breadwinners and come from dire socioeconomic backgrounds where gangsterism, drugs, violent crime and abuse are the norm. It also allows for a much greener footprint as fabric and garment transport is kept to a minimum.
Find Zeitgeist on Facebook under https://www.facebook.com/ZeitGeistZA/ and on Instagram under https://www.instagram.com/zeitgeist.mw/ for the most up to date looks.
Contact: 082 567 9454
Address: 259 Long St, Cape Town City Centre, Cape Town, 8001
Website: https://zeitgeistmw.com
Pictures: Supplied