The historic Nederburg Auction, launched in 1975, has entered an exciting new chapter by evolving into the Cape Fine and Rare Wine Auction which will be held in October this year.
The strategic move is in line with Distell’s new premium and fine wine company, Libertas Vineyards and Estates, whose purpose is to support and drive the upselling of South African wine on the global stage.
The auction will introduce exciting changes, including moving from Nederburg to the Rupert Museum in Stellenbosch, and a new selection process and format. The final wine selection will be curated by a panel of expert judges with strict criteria focusing on quality, rarity, and collectability as the main drivers. Philanthropy will remain a key element of the auctions DNA and focus for all the stakeholders.
The Auction will also collaborate with British Auction House, Christie’s, by introducing a Cape Fine and Rare Wine Auction Superlot at their Fine and Rare Wine Auction held in London later this year. This platform will provide participating South African producers significant exposure to new buyers.
The change is all about collaboration and exclusivity. Organisers will continue to work together with the producers, industry, and buyers to deliver success for all stakeholders. The producers represented at the new format auction will be diverse and the changed selection criteria and reinvented fundamental ethos of the auction will encourage participation by South Africa’s finest producers.
The event will take place on 18 and 19 October at the Rupert Museum in Stellenbosch. Tickets will be by invitation and potential buyers are encouraged to contact Dalene Steyn on [email protected] to register their interest.
Picture: Supplied