Cape Town’s natural history museum is the perfect place to inspire children to learn. But sadly the museum is being forgotten. To get kids excited to visit, a special invitation was created using something all children know and love.

M&C Saatchi Abel were nominated for a Loerie Award for this project, the ceremony of which took place this past weekend. It’s a smart, uplifting idea and unique invitation to learn and grow.

Agency M&C Saatchi Abel

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