The entire country has been in a tizzy since the Global Poverty Project’s announcement that megastars such as Beyoncé, Usher, Chris Martin and Ed Sheeran would make their way to South Africa in December. The stars will perform in the free Global Citizen Festival concert at Johannesburg’s FNB Stadium.
This celebration forms part of the Mandela 100 centenary celebrations that will take place all over the country, and will include keynote addresses from Oprah Winfrey, Forest Whitaker and model Naomi Campbell.
Although the festival tickets are free, potential festival-goers will still need to work hard to earn a ticket. Only 100 000 lucky fans will be selected to attend, after doing a series of “action journeys” that must start on 21 August.
“These are short segments of time during a short period of a campaign where you can earn enough points to enter the draw,” said founder of the Global Poverty Project, Hugh Evans. “”If you earn enough points and keep earning, you can enter more times. So, it’s essentially gamified: the more actions you take, the more points you earn and the more times you can enter the lottery and therefore have a greater chance of winning a ticket. Its democracy at work.”
You can download the Global Citizen app for Android or iOS, or sign up on the Global Citizen Project site.
After doing this, encourage your friends and family to join in and gain more points. Points are awarded by pledging to certain organizations such as Beyoncé’s BeyGood, saying things (such as tweeting to certain people and organizations, and doing things in the name of the cause you have selected.
The causes include:
– helping to end world hunger
– helping to end neglected tropical diseases
– help reduce HIV/Aids transmission rates
– trying to ensure that every child will receive quality education
The Global Citizen campaign aims to rally $1-billion in new commitments, with half of this focusing on improving the lives of girls and women across the world.
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