The tie is a simple, understated fashion item and it’s ability to be the centrepiece of an outfit is often forgotten.
It’s a timeless piece of menswear and the epitome of gentlemanly fashion and aesthetic. Equally as timeless, and making a major wave in contemporary South African and European fashion trends, is leather. WEEF, a lifestyle brand dedicated to men’s fashion and the timeless statement of leather and ties, embodies the entirety of the trend.
Founders Dévan and Patrick met while working together at a design studio in Cape Town. Their friendship grew from their love and passion for South African arts and crafts. They were inspired by the deep, authentic culture of South Africa, and thus the creative lifestyle brand WEEF was born.
Dévan and Patrick approached more than a few production companies to create their first designs. The results of working with these companies varied in how successful their pieces were, so the leather connoisseurs took a chance. They decided to take the leap by investing in their own equipment and team. It’s possibly the best decision they could have made for their timeless leather-loving tie designs – the duo now enjoy the creative freedom to bring their grandest and fiercest designs to life.
The designs range from skinny ties to bow ties to even pocket squares for the most dapper of gentlemen. They’re available in a range of colours too. With names like Charley Brown, Matt Black, Pepper Grey, Oxblood Red, Cognac Tan and Deep Navy, they ring true to the soul of the gentleman. Each tie is made of premium full grain leather and offer a look for any occasion. The option to customise the WEEF leather tie, bow tie or pocket square makes for the ultimate gift. It’s also the perfect trendy alternative to the original cotton or silk tie for grooms. The WEEF leather tie is edgy yet classy and transforms any button-shirt-and-pant lad into a trendy, timeless gentleman.
The WEEF journey is one of courage and hard work. Dévan and Patrick stuck to their guns and principles, taking a chance to be able to do what they love everyday. Their work is honest and a product of love and spirit. All pieces are made in-house and by hand, with pure passion and attention to detail. The WEEF brand has also created work and an income for local makers and suppliers.
As well as successfully creating a brand dedicated to style and class, Dévan and Patrick are ethically responsible – with all of their leather being responsibly sourced. They take note to support South African distributors too, by using leather from only sustainable and reputable South African suppliers.
Get your leather ties, bow ties and pocket squares at za.weefwear.com
Cost R200 – R800
*Prices are subject to change
Photography weefwear.com