Justin Nurse started the Laugh It Off brand while studying at university. His satirical T-shirts make fun of South African brands and have enjoyed success since 1999.
If you stroll by a Laugh it Off stall at a market, you can’t help but stop and have a chuckle at the cheeky prints. Most locals have owned one of these shirts at some stage or given one as a gift. Laugh It Off is based in Muizenberg and sells at markets all over the country.
This Hoodie is made using the warmest 100% cotton fleece, using locally sourced material and labour.
Cost R350
Get it at www.laughitoff.co.za
Photography courtesy