To fulfil her undying childhood wish of forging a career in fashion design, Anna Geldenhuys launched Jacoba Clothing. Throughout a period of ten years, Anna’s penchant for beautiful apparel allowed the brand to grow into what is today, one of the most-loved local fashion houses for special occasion wear.
At the heart of the brand is a celebration of women’s diverse physiques, with dresses being designed to suit body shapes rather than stay abreast with trends. Being inspired by her eclectic set of shoppers, Anna and her team carry out hours of research to discover the suitability of different garment styles for different body shapes. Shoppers’ delight at slipping into dresses that flatter their figures in all the right places, is proof that the hard work pays off!
Apart from complementing women’s figures, Jacoba Clothing’s pieces have a signature flowy aesthetic, allowing the wearer to exude grace and elegance. This however, by no means requires compromising on comfort. Bevvies of beauties have relished striking poses between bales of hay, frolicking on the beach and dancing till the wee hours when donning their gowns- and were a vision to behold while doing it!
Three simple steps is all it takes to uncover the perfect dress. To begin with, choose a style of dress. Next, indicate your size and lastly, pick a shade. The convenient process eliminates the need for several shopping trips, spent hunting for a number outfits, to harmonise with one colour palette or design theme. This makes Jacoba Clothing a popular shopping destination for brides and their entourage of bridesmaids & flower girls.
A frequent hurdle when selecting a desired array of bridesmaids’ ensembles, is personalising each dress while maintaining the same overall look across the dresses. The solution? Opting for varying types of sleeves, skirts or tops to match one style of dress. Having the liberty to bring together different parts of a garment conjures up the experience of creating your very own- one that is adored by brides and bridesmaids alike!
Devoting close attention to their every whim is key for ensuring that Jacoba Clothing runs like a well-oiled machine, and allows Anna to point out the most coveted items in her catalogue. These include the ‘Erica’ frock- in every possible variation, along with the ‘Elizabeth’ and ‘Olivia’ frocks. The top seller, however, is the ‘Jane’ gown, one that enhances any body shape. No wonder it flies off the rails! It wouldn’t be surprising if it continued to do so for many years to come.
OF NOTE
When Tuesdays – Fridays 10 am- 4 pm, Saturdays 9 am – 2 pm
Where Unit AO57, 2nd Floor, Selwyn Street Studios, The Palms Décor and Lifestyle Centre, 145 Sir Lowry Road, Woodstock
Cost R 1 050 – R1 950 per dress
Contact +27 21 462 7724, jacobaclothing.co.za
Photography Samantha Clifton
